website relaunch @ Beacon software

the “who”

Beacon makes AI-powered software for the transportation and civil engineering industries, from individual operators to state-wide agencies.

the “what”

This was a one-off project on which I was the sole copywriter, working collaboratively with the company’s VP of Product and Marketing to revitalize, sharpen, and clarify the brand’s messaging and product positioning across its marketing website.

My mission: Communicate the value of Beacon’s complex, life-saving software to two radically different audiences: transportation and civil engineering professionals, who value industry expertise and product specificity; and potential investors, who want a high-level, layman’s understanding of Beacon’s products.

the receipts

1. Beacon.dev home page
Open image in a new tab to zoom, or click through to live web page (page may have been altered since screenshot was pulled).

2. TMC-React product page
Open image in a new tab to zoom, or click through to live web page (page may have been altered since screenshot was pulled).