As the content editor at MNTN, I was known as the “brand voice czar” — I created, implemented, and regularly maintained company-wide brand voice, tone, and style guidelines. These included basic introductions to brand voice and tone to in-house style preferences, to trademark term usage, to ethical and cultural sensitivity in writing as the brand. My documentation was used by teams across the company — from marketing and product to sales, learning and enablement, and customer success — and I collaborated with leaders in each department to train team members on these materials.

Then, on a day-to-day basis, I worked closely with a team of content writers, reviewing and editing a high volume of external-facing B2B copy for brand voice and tone, readability, simplicity, and overall coherence across MNTN brands — that means blogs, SEO and sponsored content, emails, paid and organic social, product pages, internal educational materials, invites and decks for webinars and events, research reports, whitepapers, podcast and video ad scripts, UX copy and product notifications, sales email messaging, customer success chats, and so on. I worked with content marketing, product marketing, creative, and product design teams to guide messaging on product launches and other major campaigns with complicated technological and data components.

It’s tough to show just how much an editor contributes to the finished copy you see (much less the copy that stays internal), so these are just a few examples of projects I worked on. For more information and samples, reach out via my contact form.

Shortform Copy (Social, Emails, Event Landing Pages)

Product Pages

Specific products and features required their own landing pages, either updated or net-new. Copy was edited and updated for simplicity, clarity, and (of course) character counts.