copywriter & content writer, web @ zoom
the “who”
Zoom makes cloud-based communications and collaboration B2B software that brings meetings, chat, phone, docs, and AI tools all in one platform. With over 30 products, from the core Zoom Workplace to business tools like Zoom Contact Center and Zoom Virtual Agent, it’s the most complex organization with the most diverse group of subject-matter experts I’ve ever worked with.
the “what”
As one of three copywriters at Zoom, specifically in Zoom’s Brand and Creative Studio, I am the only copywriter dedicated to web copy — i.e., the majority of the copy that exists on Zoom.com. I was brought on as a contractor because Zoom is currently in the process of a brand and website refresh, and previously, all the product-focused copy on Zoom.com — including overview pages, use case pages, feature spotlights, and so on — had been written by product marketing managers. Zoom needed someone with a diverse B2B and brand-voice background who could come in and reduce, streamline, and humanize some very technical messaging.
the receipts
ZoomMate + Zoom AI Productivity Suite
During my tenure at Zoom, the company launched its standalone AI assistant ZoomMate, as well as its AI Productivity Suite, a competitor to the likes of Microsoft 365, Google Suite, and Notion enhanced by ZoomMate’s many capabilities. This required collaborating with multiple stakeholders — product managers, product marketing managers, web release managers, designers, developers, even company leadership — to create product overview pages as well as multiple individual feature and use case pages for ZoomMate and each app in the AI Productivity Suite. See the copy I created for these pages at these URLs:
Introducing ZoomMate: Product Overview
AI Productivity Suite: Product Overview
More coming soon!